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1 brand consciousness
→ brand awareness brand awareness/ -
2 brand consciousness
марк. осознание марки* (степень осведомленности потребителя о марке товара; предполагает, что потребитель может рационально объяснить, что представляет собой товар данной марки и почему он склонен или не склонен приобретать его)See:* * *степень осведомленности потребителя об определенной марке товара -
3 brand consciousness
Реклама: осведомлённость о брэнде -
4 brand consciousness
kesadaran merek -
5 brand awareness
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6 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
7 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
8 consciousness
сознание; осознание; сознательность♦ brand consciousness степень осведомленности о марке товара -
9 осведомлённость о брэнде
Advertising: brand consciousnessУниверсальный русско-английский словарь > осведомлённость о брэнде
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10 grabar
v.1 to engrave.grabó su nombre en un tronco she carved her name on a treeEl joyero grabó el anillo The jeweller engraved the ring.2 to record, to tape (sonido, cinta).han grabado un nuevo disco they've recorded a new albumElsa grabó una canción Elsa recorded a song.3 to save (computing) (document).* * *1 ARTE to engrave2 (registrar) to record3 INFORMÁTICA to save\grabarse en la memoria figurado to be engraved on one's memoryquedarse algo muy grabado figurado to stick in one's mind* * *verb1) to engrave2) tape, record* * *VT1) [en madera, metal] to engrave2) [+ sonidos, imágenes] [gen] to record; (=hacer una copia en cinta) to tape¿me puedes grabar este CD? — can you tape this CD for me?
3) (=fijar) to etchlleva el dolor grabado en el rostro — the pain is engraved o etched on her face
* * *1.verbo transitivoa) (Audio, TV) to recordb) (Art) to engrave2.grabar via) (Audio, TV) to recordb) (Art) to engrave3.grabarse v pron to be engraved* * *= cut into, download, etch, brand (as), incise, record.Ex. For most of the period woodcuts for letterpress printing were made of a hard, fine-grained wood (such as box or a fruit wood) cut into the side of the plank along the grain.Ex. To download is to capture data online from a remote host computer and transfer it to the store of an in-house standalone system, eg a microcomputer, for processing.Ex. The idea was forever etched in his consciousness from the day Crane uttered it: a good librarian working anywhere is a credit and benefit to libraries everywhere.Ex. Music by Jewish composers and works were branded in Nazi Germany as degenerate art.Ex. Our books today mix CAPITALS, from letters Romans incised on stone monuments, and 'lower case' letters, derived from script developed in Ireland for parchment manuscripts.Ex. Editors and compilers of editions of works are recorded together with the edition statement in the edition area = En en área de edición se incluyen los editores y compiladores de las ediciones de trabajos junto con la mención de edición.----* estar grabado en la memoria = imprint on + consciousness.* grabar al ácido = etch.* grabar en CD = burn to disc.* grabar en cinta = tape-record [tape record], tape.* grabar en el estudio = film in + the studio.* grabar en exteriores = film on + location.* grabar en la memoria = imprint on + consciousness.* grabar en la mente de Alguien = engrave in + Posesivo + mind.* grabar en piedra = engrave in + stone.* grabar en relieve = emboss.* grabar en vídeo = videotape.* sin grabar = unengraved.* * *1.verbo transitivoa) (Audio, TV) to recordb) (Art) to engrave2.grabar via) (Audio, TV) to recordb) (Art) to engrave3.grabarse v pron to be engraved* * *= cut into, download, etch, brand (as), incise, record.Ex: For most of the period woodcuts for letterpress printing were made of a hard, fine-grained wood (such as box or a fruit wood) cut into the side of the plank along the grain.
Ex: To download is to capture data online from a remote host computer and transfer it to the store of an in-house standalone system, eg a microcomputer, for processing.Ex: The idea was forever etched in his consciousness from the day Crane uttered it: a good librarian working anywhere is a credit and benefit to libraries everywhere.Ex: Music by Jewish composers and works were branded in Nazi Germany as degenerate art.Ex: Our books today mix CAPITALS, from letters Romans incised on stone monuments, and 'lower case' letters, derived from script developed in Ireland for parchment manuscripts.Ex: Editors and compilers of editions of works are recorded together with the edition statement in the edition area = En en área de edición se incluyen los editores y compiladores de las ediciones de trabajos junto con la mención de edición.* estar grabado en la memoria = imprint on + consciousness.* grabar al ácido = etch.* grabar en CD = burn to disc.* grabar en cinta = tape-record [tape record], tape.* grabar en el estudio = film in + the studio.* grabar en exteriores = film on + location.* grabar en la memoria = imprint on + consciousness.* grabar en la mente de Alguien = engrave in + Posesivo + mind.* grabar en piedra = engrave in + stone.* grabar en relieve = emboss.* grabar en vídeo = videotape.* sin grabar = unengraved.* * *grabar [A1 ]vt1 ( Audio, TV) to recordhan grabado un nuevo disco they've made a new record, they've recorded a new single/album2 ( Art) to engraveun reloj grabado con sus iniciales a watch engraved with his initials■ grabarvi1 ( Audio, TV) to record2 ( Art) to engravegrabar al aguafuerte to etchgrabar en relieve to emboss■ grabarsesus palabras se me grabaron en la memoria her words are engraved on o ( liter) etched in my memorysu cara se me grabó para siempre her face has been engraved on o ( liter) etched in my mind ever since* * *
grabar ( conjugate grabar) verbo transitivo/intransitivo
b) (Art) to engrave
grabarse verbo pronominal:
su cara se me quedó grabada I'll never forget her face
grabar verbo transitivo
1 (en una cinta magnética) to record: he grabado la conferencia para poder escucharla con detenimiento, I recorded the lecture so that I could later listen to it carefully
2 Inform to save: ¡no te olvides de grabar antes de salir!, don't forget to save your work before closing!
3 Arte to engrave: he grabado mis iniciales en el dorso del plato, I engraved my initials on the back of the plate
' grabar' also found in these entries:
Spanish:
inscribir
- disco
English:
cut
- duplicate
- engrave
- etch
- inscribe
- make
- record
- tape
- tape-record
- video-tape
- carve
- fix
- imprint
- video
* * *♦ vt1. [en metal] to engrave;[en madera] to carve;grabó su nombre en un tronco she carved her name on a tree2. [sonido] to record;[imagen] to record; [en cinta] to record, to tape;han grabado un nuevo disco they've recorded a new album¡que te quede bien grabado! don't you forget it![CD-ROM] to record, to burn* * *v/t2 PINT, figengrave;el accidente quedó grabar en su memoria the accident was engraved o etched on her memory* * *grabar vt1) : to engrave2) : to record, to tapegrabar vigrabar al aguafuerte : to etch* * *grabar vb (en vídeo, cinta, disco) to record -
11 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research 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National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного.
См. также в других словарях:
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